Property Listing Case Study

We have detailed below a Case Study for the East Court Apartment Listing

This is the property listing which the Property Manger set up:

This is the property listing which Let In Edinburgh set up (viewable online via this link East Court Apartment Listing):

Find below our suggested checklist to ensure you have all the information that a customer may wish to know, so they are happy to book.

'More Details' section

Try to ensure you include all of the following information in your description:

• Small paragraph introduction (approx 2 sentences) selling unique features of property. This is the paragraph that will show on the property search listing page.

   

• Enter a full description of the property:

  How many rooms, what are they, what furniture/storage do they contain?

  Include the general set up of the bedrooms and beds (double, twin, zip/link)

  If the property can accommodation extra guest beds, include a description of the guest beds, I.e. sofa bed/blow up bed/camp bed, whether or not you add an additional charge.

   

• Parking Arrangement: 

  Is private/secure parking available? Cost? Access? How many spaces can be offered?

  What other parking options are close by? How much to park near apartment, restrictions and other options etc.

   

• Arrival/departure times, including how to pick up keys. Check in/check out details, including early/late procedures and charges.

   

• Baggage drop availability - can guests leave luggage anywhere?

   

• What floor is the apartment on, is there a lift available, how many stairs?

   

• Details such as front/rear building access, what type of entrance, garden.

   

• Nearest train station, distance from airport/Princes Street/Edinburgh Castle and bus/taxi information.

   

• Special Offers: Enter any special offers here to be included in Last Minute Page

The Facilities section

Ensure you complete the facilities section with all available facilities, as customers can search properties using any of these items

• Make sure you tick ALL of the facilities your property contains

The Nearby section

Ensuring you supply as much information as possible, as this increases the chances of confirming a 

Photography Case Study

Ensure you have good quality, clear and bright photographs of your property.

To view the new property listing with ALL the new images and descriptions, click here: East Court Apartment Listing

'Before' Photographs (supplied by the Property Owner):

'After' Photographs (taken by Beth McDougall in February 2010):

• Ensure you use a wide selection of images including both interior and exterior shots.

Tip: You can upload 20 pictures. 

Write a specific description of each image to appear under each photo.

Floor Plan Case Study

Floor Plans are an excellent way of demonstrating the size and layout of your property and can be uploaded in the same way as your photographs.

The examples below are both: 2 bedroom, 1 bathroom apartments with open plan kitchen/living/dining room, however:

• the first apartment below is: 43.7 square metres with 4 windows

• the second apartment below is: 101 square metres with 15 windows!